2nd Annual Wharton Future of Advertising Super Bowl Ad Tweet Meet Awards Best Commercial to Chrysler

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Philadelphia, PA (PRWEB) February 06, 2012 </p>

What The 2nd annual "Wharton Future of Advertising Super Bowl Ad Tweet Meet" (#whartonfoa) which brought together marketing market thought leaders for the duration of the Super Bowl to tweet about commercials that amused, disappointed or otherwise provoked them, announces that Chrysler won the voting for Very best Business. &#13
Other winners contain

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&gtBest Word of Mouth (wom) Will members of the public genuinely adore it and will they talk about it on the internet and offline? Winner is Chrysler, followed by Acura Vampires &#13
&gtBest Inventive Excellence (ce) Is the ad creatively exceptional? Winner is Chrysler followed by Kia &#13
&gtBest Business Influence (bi) Will this obtain the advertisers enterprise goals? Winner is Chrysler, followed by Doritos &#13
&gtBest Societal Influence (si) Will this campaign have a positive effect on society? Winner is Chrysler followed by GE

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When  ????????Super Bowl Monday (day following Super Bowl)

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Wherever  ????The Wharton Future of Promoting Tweet Meet judging results will be accessible online right here http://www.myfoa.net/

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All the movies can be identified right here http://bit.ly/wgvPdP

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Who  ????The Tweet Meet featured a diverse panel of professionals and pundits that incorporated &#13
Wharton advertising and marketing faculty, advertising executives, college students and journalists. Among these who weighed in with praise, criticism and/or befuddlement &#13

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????Scott Goodson, Founder and Chairman, Strawberryfrog (@scottfrog)&#13
????Brandon Berger, Chief Digital Officer, Globally, Ogilvy &amp Mather (@brandonberger)&#13
????Faith Popcorn, Founder &amp CEO, BrainReserve (@FaithPopcorn)&#13
????Cheryl Burgess, Managing Partner, Blue Focus Marketing and advertising&#13
????Catharine Findiesen Hays, Managing Director of the Wharton FoA System (@catharinehays)&#13
????Jennifer Rooney, CMO Network Editor, Forbes (@jenny_rooney)&#13

????Kartik Hosanagar, Associate Professor, the Wharton College

Get in touch with

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Catharine Findiesen Hays, a Wharton MBA alumna with years of advertising market experience, is available to offer her views of Super Bowl marketing, her panelists Tweet Meet comments and overall market trends. To book her for Television or telephone interviews contact Peter Winicov, Wharton Communications 215-746-6471 or winicov(at)wharton(dot)upenn(dot)edu.

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About the About the Wharton College and the Wharton Long term of Advertising Program

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The Wharton School of the University of Pennsylvania founded in 1881 as the very first collegiate company school is acknowledged globally for intellectual leadership and ongoing innovation across every single major discipline of organization education. The most thorough resource of enterprise expertise in the planet, Wharton bridges analysis and practice through its broad engagement with the worldwide company community. The School has five,000 undergraduate, MBA, executive MBA, and doctoral students more than 9,000 annual participants in executive schooling programs and an alumni network of 88,000 graduates.

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The Wharton Future of Marketing Program. Led by Dr. Yoram (Jerry) Wind, in the SEI Center for Advanced Scientific studies in Management, the Program provides an intellectual hub to research, debate and influence the world-wide trends and innovations in the broadly-defined marketing area and their influence on organization outcomes, shoppers lives and society. At the heart of the FoA Plan is a Worldwide Advisory Board of more than 65 forward-looking thought leaders from across business and academia who come with each other, along with other individuals from their networks of influentials, to share and debate innovations, insights and trends.

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